More for livestreams and hybrid events
More variety
So simple, so true. If you want to reach people in front of screens, you have to create audiovisual experiences. This includes shots from several perspectives that are combined live and vividly. Long shot, medium shot, close-up, paired with appealing sounds. If you want to move people, you have to deliver moving images.
More attunement
While guests in the studio are often drawn into the scene by the experience of the entire setting, the guests in front of the screen can only watch a countdown. A simple solution is to go live from the location of the event before the actual broadcast date in order to arouse initial interest. In a further step, an innocuous ice-breaker question, asked using a suitable tool, ensures that even those who are connected see themselves as part of the perceived audience right from the start.
More interaction
TV and radio are successful examples of this: Engaging viewers via the simplest possible channels creates loyalty. So why not create even more connections than before between local speakers and offer opportunities for interaction? Make greater use of survey tools and connect digital participants with their own video images, thus offering added value to everyone.
More focus
At specialist events in particular, it is always noticeable that presentations need to be prepared in a much more striking, visually appealing and less detailed way. This increases the attention of the audience in the room and in front of the monitors. Frustration and dwindling interest are inevitable when speakers get lost in details and don’t get to the point. Appropriate presentation training in the form of a dress rehearsal including recording optimizes presentations for all participants, in front of and behind the monitors.
More concentration
The classic running time for a TV report is one minute and 30 seconds, the length of a spoken radio report is … and the average text length of a newspaper article is .… Reading time. This is in stark contrast to presentations lasting 20 minutes or more. Three more reasons to adapt posts of any kind in such a way that the message and the target group are not lost. Less is more” clearly applies here.
More marketing
There is no need to reinvent the wheel here either. Like streaming series, specialist presentations can also use the cliffhanger and be prepared in such a way that a short contribution highlights and outlines the key points, and a further contribution — or even several contributions — provide more in-depth information. In this way, key messages are made bold and opportunities are created to publish more extensive knowledge in the form of “video-on-demand” via suitable platforms. It is also possible to monetize the processed knowledge.
Conclusion: Livestreams and hybrid events that deliver a pure 1:1 reproduction are old-school. It is important to orchestrate the diverse possibilities in a meaningful and individual way. This creates an audiovisual sound that viewers enjoy and find equally attractive, whether on location or on their screens.
