More for live­streams and hybrid events

More varie­ty

So simp­le, so true. If you want to reach peo­p­le in front of screens, you have to crea­te audio­vi­su­al expe­ri­en­ces. This includes shots from seve­ral per­spec­ti­ves that are com­bi­ned live and vivid­ly. Long shot, medi­um shot, clo­se-up, pai­red with appe­al­ing sounds. If you want to move peo­p­le, you have to deli­ver moving images.

More attu­n­e­ment

While guests in the stu­dio are often drawn into the sce­ne by the expe­ri­ence of the enti­re set­ting, the guests in front of the screen can only watch a count­down. A simp­le solu­ti­on is to go live from the loca­ti­on of the event befo­re the actu­al broad­cast date in order to arou­se initi­al inte­rest. In a fur­ther step, an inno­cuous ice-brea­k­er ques­ti­on, asked using a sui­ta­ble tool, ensu­res that even tho­se who are con­nec­ted see them­sel­ves as part of the per­cei­ved audi­ence right from the start.

More inter­ac­tion

TV and radio are suc­cessful examp­les of this: Enga­ging view­ers via the simp­lest pos­si­ble chan­nels crea­tes loyal­ty. So why not crea­te even more con­nec­tions than befo­re bet­ween local spea­k­ers and offer oppor­tu­ni­ties for inter­ac­tion? Make grea­ter use of sur­vey tools and con­nect digi­tal par­ti­ci­pan­ts with their own video images, thus offe­ring added value to ever­yo­ne.

More focus

At spe­cia­list events in par­ti­cu­lar, it is always noti­ceable that pre­sen­ta­ti­ons need to be pre­pared in a much more striking, visual­ly appe­al­ing and less detail­ed way. This increa­ses the atten­ti­on of the audi­ence in the room and in front of the moni­tors. Frus­tra­ti­on and dwind­ling inte­rest are ine­vi­ta­ble when spea­k­ers get lost in details and don’t get to the point. Appro­pria­te pre­sen­ta­ti­on trai­ning in the form of a dress rehear­sal inclu­ding recor­ding opti­mi­zes pre­sen­ta­ti­ons for all par­ti­ci­pan­ts, in front of and behind the monitors.

More con­cen­tra­ti­on

The clas­sic run­ning time for a TV report is one minu­te and 30 seconds, the length of a spo­ken radio report is … and the avera­ge text length of a news­pa­per artic­le is .… Rea­ding time. This is in stark con­trast to pre­sen­ta­ti­ons las­ting 20 minu­tes or more. Three more reasons to adapt posts of any kind in such a way that the mes­sa­ge and the tar­get group are not lost. Less is more” cle­ar­ly appli­es here.

More mar­ke­ting

The­re is no need to reinvent the wheel here eit­her. Like strea­ming series, spe­cia­list pre­sen­ta­ti­ons can also use the cliff­han­ger and be pre­pared in such a way that a short con­tri­bu­ti­on high­lights and out­lines the key points, and a fur­ther con­tri­bu­ti­on — or even seve­ral con­tri­bu­ti­ons — pro­vi­de more in-depth infor­ma­ti­on. In this way, key mes­sa­ges are made bold and oppor­tu­ni­ties are crea­ted to publish more exten­si­ve know­ledge in the form of “video-on-demand” via sui­ta­ble plat­forms. It is also pos­si­ble to mone­ti­ze the pro­ces­sed knowledge.

Con­clu­si­on: Live­streams and hybrid events that deli­ver a pure 1:1 repro­duc­tion are old-school. It is important to orchest­ra­te the diver­se pos­si­bi­li­ties in a meaningful and indi­vi­du­al way. This crea­tes an audio­vi­su­al sound that view­ers enjoy and find equal­ly attrac­ti­ve, whe­ther on loca­ti­on or on their screens.